If you are using WordPress to create a business of any type, you know that the number one way to get any sort of traffic, revenue, or followers is through implementing the correct marketing strategies. There are plenty of different ways you can do this, but one of the most popular is through email lists.
Think about some of your favorite online stores or influencers. When you go on their website, you’re immediately prompted to input your email to receive updates on what’s going on on the site. If you’re checking out an online store, they might even give you a coupon code you can use with your first purchase. Then, when you input your email, you’ll receive emails every so often about news pertaining to the website. You might open your email, check it out, and go on the website.
What you may not realize is that the company is implementing a creative marketing strategy that is bringing tons of traffic to their website.
You can do this for your website, too! In this article, we will discuss some of the different reasons why you should consider building an email list for your WordPress site.
- Everyone has an email.
First and foremost- we all have emails! Although it might not be the way that you communicate back and forth with your friends, you likely use your email for your job, school, or for anything you are subscribed to. You also need an email in order to sign up for social media sites. Not everyone has a Facebook, Instagram, or other forms of social media, but you can be sure that almost everyone has some sort of email address.
- Emails are personal and direct.
Your emails are going to reach the people on your email list no matter what. If you’re writing an article, for example, it might not reach everyone due to the algorithm of SEO. But if you’re sending someone an email, they will receive it and its contents.
You can also target your emails to suit people’s specific interests. Have you ever received an email from an online store telling you that something you were looking at is almost sold out? You can do the same for your followers, too, which will add a personalized touch to your business.
- You can control your email list.
If parts of the rules on Facebook or other social media sites change, there’s nothing you can do and you will have to adjust your posts accordingly. But you’re the only one who can control your email list, who’s on it, and more, and the way that this list operates has nothing to do with the policies outlined by different social media platforms.
- It’s proven to outperform social media.
Most people who own some sort of business agree that they have received more revenue and more traffic through using email lists than through advertising on social media. There have even been people who suggested that it’s mandatory for any business owner to consider building an email list. This is because people who simply see your posts while scrolling through social media might not necessarily check out your page, but if you have a group of people who receive emails from you, it’s because they’re interested in what you have to provide and, therefore, will check out your site.
- You can use it to provide exclusive content.
There are plenty of businesses out there that utilize their email lists to provide subscribers with content and promotions that cannot be found elsewhere. For example, you might be following someone who will provide a free manual on a particular topic to those who subscribe to their email list. Or, you might receive an email for a surprise sale for a store that you follow. It’s also possible for you to only provide specific content to the people who subscribe to your list that they would not be able to find on your site otherwise. This is a great way for you to build an exclusive relationship with the people who follow you and you will also be guaranteed to get a lot more traffic this way.
- People will be more likely to interact.
You should absolutely promote your business on social media. There’s no denying that. But the fact remains that someone who comes across one of your paid ad campaigns might not be interested in what you have to offer.
However, if someone takes the time out to provide you with their email, the chances are pretty high that they are interested in what you have to say. So, someone who receives emails from you is simply more likely to check out your site than someone who simply comes across you on social media.
The main point to take away from creating email lists is that they are an effective and guaranteed way for your followers to interact with your business. You can provide them with many incentives to subscribe to your email list, such as exclusive sales, content, and more. It’s a great feature for you to add to your Wordpress site.
We will tell you how to create an email list in our next post. Feel free to leave a comment if you have any questions.