WordPress is a site that allows you to get creative. Once meant solely for blogging, now there is a plethora of different things you can use your website for. We once outlined some of the many ideas you can implement for your WordPress site. One of the ideas we described was creating online courses.
You won’t have to invest too much money in this idea and you’ll be able to spread your knowledge among a wide range of users. It’s a great business idea and is worth considering if you are particularly knowledgeable on a certain topic, such as languages, specific exams like the IELTS or SAT, programming, subjects students learn in school, and more.
Read on to find out more about how you can create online courses for your WordPress site.
What You’ll Need to Begin:
We won’t go into detail about how to do this because we already have written guides on how you can set up the initial parts of your WordPress site, which we have linked above. Feel free to check those out before you continue.
The next thing that you need to do is install a learning management system plugin. This is a program that will help to keep all of your courses organized, as well as allow you to have a grading system, allow your students to leave feedback, provide your students with quizzes, give them certificates when they are done with the course, and so much more. If you’re a professor or college student, think of these WordPress plugins as being similar to the Blackboard or other programs you use to organize your classes and turn in homework. One thing to note is that using the plugins themselves is free, but you will have to pay for some of the add-ons and licensing.
Here are some of the most popular that people use.
- LearnDash: This is the most popular and trusted of all the LMS plugins. Some of the features that this plugin provides include certificates, quizzes, lesson plans, and more. You will have the opportunity to purchase add-ons and themes, but all that’s necessary is purchasing a license for the site. You also have a variety of options for how you wish to sell your classes. It also gives you many options for payments.
- LearnPress: LearnPress is another popular option. It gives you the opportunity to try out the plugin before you pay a large price for the licensing. You can integrate this plugin with WooCommerce to allow you to sell your classes. You’ll also be able to receive reviews from your students to give potential new students an incentive to learn from you. It provides guides for how to set up the site, marketing, and more. You and your students can also communicate with one another using a forum.
- Lifter LMS: Most of the features offered by this plugin are similar to the ones we have listed above. You have the opportunity to teach students privately or in groups, as well as provide them with awards when they finish lessons, give them certificates, and more. You can choose how you want to sell your classes, such as by giving memberships, selling bundles, and more.
- Sensei: We have spoken a lot about WooCommerce on our website, so it’s no surprise that the name is coming up again in this article. You can get it as an extension for WooCommerce. It’s easy to add courses using this extension and you will be able to provide your students with lessons, quizzes, registration, grades, and more.
Once you have decided on the plugin that suits your needs the best, you can go ahead and install it according to the instructions. The next thing that you will need to do is add a lesson. Decide upon what you want the course to be called, how much you want it to cost, and what some of the requirements will be for entering the course. Some other things that you will want to set up are the quizzes and assignments, as well as start dates, your preferred method of payment, and certificates. The setups for all of these plugins are different, so make sure you follow the instructions.
How to Market Your Courses Effectively
No matter what you’re selling, you need to be able to market it effectively in order to receive some profit.
The main thing that you need to do is make sure your site is attractive. There are plenty of WordPress themes that are meant to be compatible with online stores. Make sure that you choose a theme that will accommodate your online school properly, even if it means that you have to purchase one of the themes that comes available with these plugins. If your WordPress site doesn’t look appealing, then people are not likely to pursue it further.
Another important thing is to use SEO. We have an entire article pertaining to what this means and how you can use it effectively for your blog. You also can check out our article on how you can get more views and traffic for your site. There are some other marketing strategies you can use to appeal to the users who will likely check out your site and then leave, such as email marketing and online subscriptions. Give people who come on to your site the opportunity to sign up, which will result in them receiving email newsletters about the different things happening on the website. This will also require a plugin for you.
And finally, one of the biggest ways for you to market your courses is through social media and word of mouth. We spoke about the importance of using social media in conjunction with your WordPress site in the past. Join groups where you will be able to promote your classes and have your friends share your site with their audiences as well.
There are plenty of great reasons for you to create online courses with your WordPress site. We hope that our article provided you with all the necessary information you’ll need. Let us know in the comments if you have any questions.